Technology is the backbone of modern Revenue Operations, but selecting and implementing the right tools can be complex and fraught with challenges. In this session, we’ll explore how to strategically evaluate, deploy, and integrate RevOps technology to streamline processes, improve data accuracy, and enable cross-functional alignment. From stakeholder buy-in to change management and training, learn actionable best practices to ensure your tech investments deliver measurable ROI and accelerate revenue growth. Whether you’re adopting your first platform or scaling a tech stack, this session will equip you with a roadmap to implementation success.

Roundtables: Aligning Marketing Ops and RevOps for Shared Revenue Success The journey from lead to customer demands seamless coordination, yet Marketing Operations (MarOps) and Revenue Operations (RevOps) teams often operate with misaligned processes and conflicting metrics. This interactive roundtable session is designed to spark crucial conversations on how to achieve genuine shared revenue success by breaking down these operational silos. Attendees will participate in facilitated discussions focusing on key alignment topics, including unifying data definitions, standardizing handoff processes, and establishing collaborative KPIs. This is a unique opportunity to directly exchange challenges and best practices with peers and experts, helping you develop actionable strategies to integrate these two critical functions and build a truly unified revenue engine. Key learnings: - Identify key friction points between MarOps and RevOps processes that hinder end-to-end revenue efficiency. - Collaboratively define shared metrics and KPIs that motivate both teams toward unified revenue goals. - Develop actionable strategies for standardizing data and streamlining handoffs across the marketing and sales funnels.