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Mark
Dusch
Director of Revenue Operations
Odessa
Mark Dusch is an accomplished Senior Revenue Strategy & Operations Leader at Odessa, where he specializes in go-to-market strategy, analytics, and change management. With a background from the University of Connecticut, Mark leverages data-driven insights to optimize revenue operations and spearhead strategic initiatives.
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29 October 2025 13:45 - 14:15
Scaling success: Best practices for implementing RevOps technology
Technology is the backbone of modern Revenue Operations, but selecting and implementing the right tools can be complex and fraught with challenges. In this session, we’ll explore how to strategically evaluate, deploy, and integrate RevOps technology to streamline processes, improve data accuracy, and enable cross-functional alignment. From stakeholder buy-in to change management and training, learn actionable best practices to ensure your tech investments deliver measurable ROI and accelerate revenue growth. Whether you’re adopting your first platform or scaling a tech stack, this session will equip you with a roadmap to implementation success.