Tired of basic AI talk? The truth is, AI isn't just about efficiency anymore – it's about transforming your marketing operations into a powerhouse of strategic insights and competitive advantage. This session dives deep into how leading MarOps teams are leveraging cutting-edge AI not as a replacement, but as an intelligent co-pilot, unlocking unprecedented capabilities in predictive analytics, hyper-personalization, and agile workflow automation. Discover how to move past the fundamentals and truly empower your team to drive smarter decisions, innovate at speed, and deliver a quantifiable impact that elevates marketing's entire contribution to the business. Key learnings: - Uncover advanced AI applications that revolutionize MarOps beyond mere automation. - Master strategies for integrating AI to generate predictive insights and strategic recommendations. - Develop a clear roadmap to empower your team with AI, fostering innovation and a competitive edge.