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Sam
Melnick
VP of Product Marketing
Postscript
Sam Melnick is the VP of Product Marketing at Postscript, bringing a wealth of experience from leading marketing, customer success, and product marketing teams in high-growth SaaS companies. Previously, he was an industry analyst at IDC and an early team member at Allocadia, where he played a key role in the company’s successful exit. Sam specializes in working cross-functionally with senior executives to drive product strategy, go-to-market execution, and revenue growth. Fun fact: his first job was as the business manager for a minor league baseball team—where he learned the art of influence, alignment, and getting things done with limited resources.
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29 October 2025 15:30 - 16:15
Panel - From leads to lifetime value: How to partner MarOps and RevOps to unify the customer journey
The journey from a curious lead to a loyal, high lifetime value customer is rarely linear, and fragmented operations can create frustrating silos. This panel will explore how Marketing Operations (MarOps) and Revenue Operations (RevOps) can strategically partner to create a seamless, unified customer journey that drives predictable revenue and enhances customer experience. Our experts will discuss actionable strategies for aligning processes, data, and technology across the entire funnel – from initial awareness through sales conversion and customer retention. You'll gain insights into breaking down traditional departmental barriers to foster true collaboration, optimize handoffs, and ensure every customer interaction contributes to long-term success. Key learnings: - Align MarOps and RevOps processes to eliminate handoff friction and streamline the end-to-end customer journey. - Integrate data and technology stacks to create a unified view of the customer and enable consistent experiences. - Foster cross-functional collaboration to drive shared accountability and optimize the entire revenue funnel, from lead generation to customer retention.