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Adam
Pickel
Field Marketing Officer
Concentrix
Adam Pickel, Field Marketing Officer at Concentrix, is a technologist with a soft spot for the psychology of why people click, buy, and believe. He helps enterprises navigate the agentic age, where AI doesn’t just automate marketing but is transforming how customers and buying teams discover, understand, and engage with brands. His passion lies in turning complex data and tech into experiences that not only feel smarter, faster, and more personal – but also thrive at scale driving clear, measurable impact and ROI.
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27 October 2025 09:45 - 10:15
Martech stack rationalization through a first-principles lens