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October 27, 2026
Westin Seaport
425 Summer Street
Boston

Agenda
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What's on
October 27
October 27
October 27
08:00
Exhibition and networking
Networking breakfast & registration
09:00
MarTech | Main stage
Chairperson opening remarks
09:15
MarTech | Main stage
People, process & operations — the layer your tools can't replace
09:45
MarTech | Main stage
Your Martech stack is a liability: Here's how to turn It Into an asset
Adam Pickel, Field Technology Officer, Concentrix
10:15
MarTech | Main stage
Panel | The marketer of 2027: What skills survive, what gets automated, and what that means for hiring now
11:00
Exhibition and networking
Coffee break
11:30
MarTech | Main stage
Balancing brand vs. performance: how your stack should serve both
Allyson Barr, CMO, ActiveState
12:00
MarTech | Main stage
Fireside chat | Measuring what matters: what consumer data reveals about where marketing value is actually created
Sean Stewart, Director of Marketing Operations & Analytics, On Location
Jack O'Leary, Director, eCommerce Strategic Insights Thought Leader, NielsenIQ
12:30
Exhibition and networking
Lunch
13:30
MarTech | Main stage
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
Ellen Silveira, Director, Brand & Content Strategy, Philips
Shoeb Shaikh, Global Head of Campaigns and Strategic Programs, Lenovo
Gillian Hinkle, Former Senior Director of Growth & Digital Marketing, Salesforce
Gillian Barbieri, Director of Marketing Technology, Qt Group
14:15
MarTech | Main stage
The playbook: Setting teams up for success with agentic tools
Tom Capone, Director, Marketing Technology, Strategy & Operations, National Football League
14:45
MarTech | Main stage
Data foundations in the age of agentic marketing: Control, transparency, or black box?
15:15
Exhibition and networking
Coffee break
15:45
MarTech | Main stage
Search is changing. Is your strategy?
16:15
MarTech | Main stage
Foundations, features, execution: Leaving with a 90-day plan
17:00
MarTech | Main stage
Chairperson closing remarks
Testimonials
Your text goes here. Insert your content, thoughts, or information in this space.

Streamline processes, optimize tech, and leverage data for accelerated, predictable revenue growth.

Drive growth

Product Marketing Manager

Enable your marketing team to make smarter, faster decisions based on real-time insights.

Data-driven decisions

Product Marketing Manager

Audit your stack and cut what doesn't earn its keep. Build martech that survives the next platform trend, not just this one.

Optimize the MarTech stack

Testimonials
Your text goes here. Insert your content, thoughts, or information in this space.

Break the silos between marketing, sales, and ops so your tools and your AI work for everyone, not just one function.

Align your entire org

Product Marketing Manager

Tie your tech investment directly to pipeline, velocity, and revenue your CFO actually believes.

Prove the ROI

Product Marketing Manager

Get clarity on where agentic decisions come from so your team can trust, and defend, every automated call.

Keep AI accountable

Product Marketing Manager

Early bird prices

now live

The average marketing team runs dozens of platforms, but most still can't tell you with confidence what's actually driving revenue. The problem isn't that you need more technology; it's that the foundations underneath it aren't built to hold.

This summit is designed to help marketing leaders cut through the complexity, make smarter decisions to simplify their stack, and build operations that hold up under pressure. Join us to learn how to:

→ Build marketing operations on principles that oulast any platform, trend, or tool.

→ Prove marketing's impact where it counts and tie your tech directly to pipeline, velocity, and revenue your CFO believes in.

→ Grow your network in Boston, leaving with peers who share your standards, not just your software.

Boston

October 27, 2026

Save $200

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