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October 27, 2026
The Westin Boston Seaport
425 Summer Street
Boston

Agenda
at a glance

Discover the agenda below for MarTech Summit main stage and breakout workshops.

Explore the agendas for all of our co-located tracks here.

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What's on
October 27
October 27
October 27
08:00
Exhibition and networking
Networking breakfast & registration
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09:00
MarTech | Main stage
Chairperson opening remarks
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09:15
MarTech | Main stage
People, process & operations: The layer your tools can't replace
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
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09:45
MarTech | Main stage
Your MarTech stack is a liability: Here's how to turn it into an asset
Adam Pickel, Field Technology Officer, Concentrix
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10:15
MarTech | Main stage
Panel | The marketer of 2027: What skills survive, what gets automated, and what that means for hiring now
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11:00
Exhibition and networking
Coffee break
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11:30
MarTech | Main stage
Balancing brand vs. performance: How your stack should serve both
Allyson Barr, CMO, ActiveState
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12:00
MarTech | Main stage
Fireside chat | Measuring what matters: What consumer data reveals about where marketing value is actually created
Sean Stewart, Director of Marketing Operations & Analytics, On Location
Jack O'Leary, Director, eCommerce Strategic Insights Thought Leader, NielsenIQ
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12:30
Exhibition and networking
Lunch
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13:30
MarTech | Main stage
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
Ellen Silveira, Director, Brand & Content Strategy, Philips
Shoeb Shaikh, Global Head of Campaigns and Strategic Programs, Lenovo
Gillian Hinkle, Former Senior Director of Growth & Digital Marketing, Salesforce
Gillian Barbieri, Director of Marketing Technology, Qt Group
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14:15
MarTech | Main stage
The playbook: Setting teams up for success with agentic tools
Tom Capone, Director, Marketing Technology, Strategy & Operations, National Football League
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14:45
MarTech | Main stage
Data foundations in the age of agentic marketing: Control, transparency, or black box?
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15:15
Exhibition and networking
Coffee break
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15:45
MarTech | Main stage
Search has changed. Has your strategy?
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16:15
MarTech | Main stage
From implementation to impact: Driving real AI transformation and innovation in marketing operations
Max Fund, Director, Marketing AI Operations, Palo Alto Networks
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17:00
MarTech | Main stage
Chairperson closing remarks
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17:05
Exhibition and networking
Happy hour
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Early bird prices

now live

Marketing teams are drowning in tools, yet many still can't confidently answer one simple question: What's actually driving revenue?

This summit is designed to help marketing leaders cut through the complexity, make smarter decisions to simplify their stack, and build operations that hold up under pressure. Join us to learn how to:

→ Make technology decisions you'll still feel good about a year from now.

→ Prove your impact on revenue pipeline and velocity - give your CFO clear evidence that your marketing investments are paying off.

→ Grow your network in Boston, leaving with peers who share your standards, not just your software.

Boston

October 27, 2026

Save $200

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