SpeakersAgendaWhy attendPartnersVenue
Locations ā–¼
Co-located

View agenda

Register

Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Ajay
Lodha
Vice President of Technology
G & CO.
Ajay Lodha leads digital strategy and transformation at G&CO. and was the regional lead for Publicis Sapient, Razorfish and Slalom, where he helps B2B and enterprise brands turn complex marketing technology into revenue-driving engines. His work spans martech stack architecture, CRM strategy, and lead-generation systems, from boardroom roadmaps to hands-on execution. Ajay works where strategy meets operations, guiding marketing leaders through the shift from manual workflows to AI-enabled, agent-ready organizations. He believes the best transformation conversations start with honesty about whatā€™s actually working.
Button
27 October 2025 13:45 - 14:45
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
1) MarOps: A growth lever or an operational expense? Everyone in the organization has a different view. That misunderstanding has budget consequences. Explore the actual cost of underinvestment in MarOps infrastructure, and what's at stake when the whole organization isn't aligned on what the function does. Gillian Barbieri, Qt Group 2) Customer intelligence: How do we move from research and synthetic audiences to action? Synthetic audiences promise efficiency over traditional research. But the real question is whether AI predicts real behavior. Our job? Find out where synthetic audiences earn trust, where they don't, and how to pair them with real customer data to build a faster insights engine. Shoeb Shaikh, Lenovo 3) Whoā€™s running your campaigns? MarOps in the age of AI agents Ajay Lodha, G&CO Global