1) From Silos to Story: creating consistent messaging across the organization. When organizations align around a shared narrative, they make content creation, campaign execution, sales enablement, and customer experience more effective. Hosted by Ellen Silveira, Director of Brand & Strategy at Philips 2) MarOps - a growth lever or an operational expense? Everyone in the organization has a different view. That misunderstanding has budget consequences, especially as companies tighten spending and assume AI can replace the function. Explore the actual cost of underinvestment in MarOps infrastructure, and what's at stake when the whole organization isn't aligned on what the function does. Hosted by Gillian Barbieri, Director of Marketing AI & Operations at Qt Group 3) Governance: How do CMO, CIO and MarOps share ownership of AI and data? Hosted by Gillian Hinkle, former Director of Product Marketing at Salesforce 4) Customer Intelligence: How do we move from research and synthetic audiences to action? Hosted by Shoeb Shaikh, Global Head of Campaigns & Strategic Programs at Lenovo