Gillian Hinkle is a marketing leader with 15+ years driving go-to-market strategy, and organizational transformation for B2B SaaS and enterprise software platforms. As Senior Director of Demand Generation at Salesforce, she leads GTM strategy for Heroku's developer platform, partnering across product, sales, engineering, and executive leadership to align brand, technical, and business priorities. She has architected AI-driven content governance frameworks, built cross-functional launch systems, and led marketing technology strategy spanning CRM, automation, and web platforms, work that has secured consecutive Gartner Magic Quadrant Leader placements and driven significant revenue growth. Gillian is passionate about building the operational alignment that lets marketing, IT, and leadership move quickly without sacrificing governance. At MarTech Summit, she will share how high-performing MarOps teams combine deterministic workflows with generative AI, backed by metrics that both CMO and CIO trust.