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Max
Fund
Director, Marketing AI Operations
Palo Alto Networks
Max Fund specializes in navigating complex operational challenges inherent in enterprise technology adoption. With expertise in global MarTech strategy and revenue operations, he is dedicated to constructing repeatable frameworks that translate emerging tools into tangible business results. Max recently spearheaded a global marketing transformation roadmap, which included an AI innovators pilot program that scaled generative AI across hundreds of marketers and significantly reduced agency expenditures. Throughout his career, he has refined the process of migrating intricate tech stacks, harmonizing fragmented account-based marketing efforts, and building high-conversion, data-driven funnels. He views marketing operations as a high-stakes strategy game, prioritizing human enablement, executive alignment, and rigorous KPIs over industry hype to ensure lasting organizational change.
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27 October 2025 16:15 - 17:00
From implementation to impact: Driving real AI transformation and innovation in marketing operations
Buying new marketing technology is easy; driving adoption is the real challenge. While AI serves as the catalyst for change, the core struggle remains: achieving deep integration that moves the needle. In this keynote, we move beyond trend-chasing to explore a repeatable framework for large-scale operational transformation. We will unpack strategies to secure executive buy-in, overcome institutional inertia, and tie AI workflows directly to business-critical KPIs. Attendees will walk away with a practical, step-by-step blueprint to architect, scale, and measure high-impact marketing operations initiatives.