1) From Silos to Story: creating consistent messaging across the organization. When organizations align around a shared narrative, they make content creation, campaign execution, sales enablement, and customer experience more effective. Hosted by Ellen Silveira, Director of Brand & Strategy at Philips 2) Governance: How do CMO, CIO and MarOps share ownership of AI and data? Hosted by Gillian Hinkle, former Director of Product Marketing at Salesforce 3) Customer Intelligence: How do we move from research and synthetic audiences to action? Hosted by Shoeb Shaikh, Global Head of Campaigns & Strategic Programs at Lenovo