Name: Shoeb Shaikh | MarTech Summit | Boston
Start: 2026-10-27T04:00:00.000Z
End: 2026-10-27T04:00:00.000Z
Location: The Westin Boston Seaport District

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Shoeb

Shaikh

Global Head of Campaigns and Strategic Programs

Lenovo

Shoeb Shaikh leads global marketing campaigns and strategic programs at Lenovo, where he has spent recent years driving cross-regional brand and demand initiatives across EMEA and beyond. Before Lenovo, he held global partner marketing leadership roles at Danaher (IDBS), and spent several years at Redington Gulf as Head of Marketing, where he led B2B and B2C initiatives across the UAE and GCC and played a key role in relaunching the Redington brand across the region. Shoeb's career spans consumer, channel, and partner marketing across telecom, technology, and distribution businesses, giving him a practitioner's view of how marketing operations and stack decisions hold up under real organizational complexity. He holds an MBA from SP Jain School of Global Management.

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27 October 2025 13:45 - 14:45

Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence

1) MarOps: A growth lever or an operational expense? Everyone in the organization has a different view. That misunderstanding has budget consequences. Explore the actual cost of underinvestment in MarOps infrastructure, and what's at stake when the whole organization isn't aligned on what the function does. Gillian Barbieri, Qt Group 2) Customer intelligence: How do we move from research and synthetic audiences to action? Synthetic audiences promise efficiency over traditional research. But the real question is whether AI predicts real behavior. Our job? Find out where synthetic audiences earn trust, where they don't, and how to pair them with real customer data to build a faster insights engine. Shoeb Shaikh, Lenovo 3) Who’s running your campaigns? MarOps in the age of AI agents Ajay Lodha, G&CO Global