Carolyn Bao is a seasoned marketing executive with over two decades of experience scaling high-growth, high-tech brands including AppsFlyer, Intuit, and Facebook. She currently serves as Chief Marketing Officer at Edge Services and Solutions, where she drives global brand strategy and revenue acceleration. Beyond the office, Carolyn is deeply committed to developing the next generation of business leaders. Since 2020, she has served as a faculty member in the MBA@Rice program, teaching entrepreneurship. She also serves as Co-Chair of the Board at the Silicon Valley Leadership Community, a nonprofit dedicated to advancing Asian leadership in business and beyond. Carolyn’s impact has been recognized across the industry—named a LinkedIn Top Voice and one of Product Marketing Alliance’s Top 100 Product Marketers. She has launched market-shaping innovations such as Facebook Attribution, one of the earliest cross-platform attribution solutions in the industry and AppsFlyer’s Creative Optimization platform, bringing AI-powered solutions to millions of marketers.