29 April 2025 16:30 - 17:00
Panel | Crafting customer-centric experiences: Balancing AI utilization with a human touch
This session explores how organizations can transform their Customer Experience (CX) strategies to drive loyalty, acquisition, and lifetime value. It delves into the balance between leveraging Gen AI technologies for efficiency and maintaining the essential human touch for authentic customer connections.
Key takeaways:
- How to adopt a "Digital First, Human Always" approach for CX innovation.
- Strategies for integrating Gen AI to personalize interactions and scale engagement.
- Best practices for deploying high-touch resources like sales and support for impactful moments.
- Insights on aligning technology and empathy to foster long-term brand loyalty.
- Practical steps to measure and optimize CX investments for maximum ROI.
29 April 2025 10:45 - 11:30
Networking roundtables: Navigating the CMO landscape
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader.
Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs.
Discussion topics will include:
- The growth imperative: How CMOs can drive revenue and resilience with Chantal Rapport, Upstart
- Real vs. vanity metrics: Building a data-driven marketing team with Carolyn Bao, Edge
- What does marketing need to deliver more with less? with Guy Yalif, Webflow
- AI and marketing: Navigating the brand-to-demand cycle with Laura Kempke, Sitecore