Chris Edwards is the Chief Marketing Officer for North America at RLDatix, where he leads marketing strategy, demand generation, brand development, and customer engagement to accelerate growth. What makes Chris’s perspective unique is his deep go-to-market leadership experience across marketing, enterprise sales, and customer success. Over the course of his career, he has led high-performing enterprise sales teams and customer success organizations, giving him a full lifecycle view of how companies drive pipeline, close complex deals, and expand long-term customer value. Today, Chris focuses on building a unified growth engine that aligns marketing, sales, and customer success around a common goal: generating qualified demand, improving win rates, reducing churn, and driving cross-portfolio expansion. His work centers on helping organizations translate complex enterprise platforms into clear value propositions that resonate with executive buyers and frontline stakeholders. Chris frequently speaks on topics including modern go-to-market strategy, demand generation transformation, marketing and sales alignment, and customer expansion. At the CMO Alliance Summit, he will share practical insights on how CMOs can evolve into true growth leaders by connecting brand, revenue, and customer value across the entire lifecycle.