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Dani
Talbot
Head of Marketing
Clozd
Dani Talbot is the head of marketing at Clozd, the leading provider of win-loss analysis, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. Prior to Clozd, Dani led enterprise marketing teams at Qualtrics and Concur. As a career-long marketer, Dani is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
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29 April 2025 11:30 - 12:00
Using win-loss analysis for revenue growth
Understanding why you win and lose deals is the key to unlocking sustainable revenue growth. In this session, we’ll explore the core principles of win-loss analysis and how CMOs can turn win-loss feedback into a competitive advantage and drive meaningful change at scale.