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David
Miller
CMO
San Diego Zoo Wildlife Alliance
David Miller leads San Diego Zoo Wildlife Alliance’s marketing department in planning, crafting, and executing communications, sales, membership, licensing, and sponsorship initiatives, with the ultimate goal of driving guest engagement and education to further the organization’s mission of saving wildlife and advocating for a world where all life thrives. Prior to joining SDZWA, Miller served as SVP, brand marketing at Universal Studios Hollywood. There, he directed content strategy and development for both online and offline marketing and oversaw Universal’s intellectual property relationships and co-branding efforts. Miller also worked as director of marketing communications for the Los Angeles Philharmonic, and led marketing, branding and outreach efforts for performances at the Hollywood Bowl and at Walt Disney Concert Hall. Miller has proven success in defining creative vision and leading project teams to execute on a global scale. His expertise in engaging audiences and creating memorable experiences makes him well suited to build meaningful and lasting connections between people and wildlife, and grow even greater support in San Diego Zoo Wildlife Alliance’s commitment to save species worldwide. Miller holds a bachelor’s degree in business administration and management from Biola University with an emphasis in marketing. He serves on the brand/content committee of Visit California, a nonprofit working in partnership with the state’s travel industry.
29 April 2025 16:30 - 17:00
Adapting to changing consumer habits: Realigning marketing strategies in the age of new media
Join David as he explores how evolving consumer media habits are reshaping multi-channel marketing strategies and how CMOs can realign their resources to stay ahead. As traditional media gives way to digital-first consumption, marketing teams must rethink how they engage, partner, and execute across various channels to reach today’s increasingly fragmented audience. Key takeaways: - Understand how shifts in media consumption are influencing consumer expectations and behaviors. - Learn how to identify and leverage the most relevant media channels for your audience. - Discover strategies for realigning marketing resources, partnerships, and capabilities to maximize impact. - Gain insights into measuring the success of media-driven marketing initiatives. - Explore how to adapt your brand’s voice and content to resonate with the media habits of modern consumers.