Every marketing team is being asked to do more with less; fewer resources, smaller teams, tighter budgets. And yet, expectations for personalization, speed, volume, and revenue impact keep rising. In this session, we’ll cut through the hype and focus on how B2B marketing leaders can practically and strategically deploy AI to increase output, scale personalization, and drive results without adding headcount or burning out your team. From campaign creation to content workflows to ABM, we’ll explore what “doing more with less” actually looks like in a high-performing, AI-augmented marketing org. Key takeaways: - Where AI delivers the most value today in B2B marketing — and where it doesn’t - How to structure your team and workflows to get compounding efficiency from AI - Real-world examples of how AI is helping teams scale campaigns, content, and personalization - How to maintain quality and brand integrity while increasing speed and volume - A framework for prioritizing AI initiatives that align with business impact - What “AI-native” marketing looks like and how to start evolving in that direction

1:1 ABM has long been seen as the gold standard for targeting strategic accounts but also the hardest to execute at scale. In this workshop, we’ll explore how AI is shifting that equation, making it possible to deliver personalized, account-specific experiences across dozens or even hundreds of accounts without overwhelming your team. Whether you’re just getting started or looking to scale an existing ABM motion, join us to trade playbooks, share real examples, and talk through what’s working in this new AI-powered era of ABM. Key discussion points: - Why now? How AI is changing what’s possible with 1:1 ABM - Getting started: Selecting target accounts and personalizing outreach with AI assistance - Collaboration with sales: Using AI to align on messaging, timing, and follow-up - Content and campaign orchestration: Automating tailored assets across the funnel - Tools and workflows: What tech stack supports scalable 1:1 ABM - Real examples: What a high-performing AI-powered 1:1 ABM campaign looks like - Avoiding the “spray and pray” trap: Ensuring relevance even when scaling - What’s next: Evolving your ABM strategy as AI capabilities grow