In this interactive session, Erik, a seasoned CFO, will share valuable insights on how CMOs can foster a strong, trust-based relationship with their CFO counterparts to secure the budgets they need. Whether you're working with a large marketing budget or striving for increased investment, this session will offer practical advice on how to build that crucial relationship and align marketing's goals with financial priorities. Join us for an opportunity to ask your pressing questions as Erik provides actionable strategies for strengthening CFO-CMO collaboration. Key takeaways: -Understand the financial metrics and priorities CFOs prioritize when evaluating marketing spend - Learn how to communicate marketing’s ROI in terms that resonate with finance leaders - Discover strategies for building trust and credibility with your CFO to unlock deeper collaboration - Gain insight into what CFOs expect when approving a larger marketing budget - Take away practical tips for positioning marketing as a strategic driver of business growth