In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - The growth imperative: How CMOs can drive revenue and resilience with Chantal Rapport, Upstart - Real vs. vanity metrics: Building a data-driven marketing team with Carolyn Bao, Edge - What does marketing need to deliver more with less? with Guy Yalif, Webflow - AI and marketing: Navigating the brand-to-demand cycle with Laura Kempke, Sitecore

The best CMOs know that brand and performance aren’t rivals—they’re co-pilots. Yet after two brutal years, many companies have over-rotated to performance marketing, underinvesting in brand and feeling diminishing returns from their digital efforts. Meanwhile, AI is transforming marketing at a breathtaking pace, but most teams are still figuring out how to operationalize it beyond flashy demos. Join this session where Webflow’s Chief Evangelist, Guy Yalif, to learn: - How forward-thinking CMOs are rebalancing brand and performance, with the their website as a primary canvas - How to use AI’s rapidly evolving capabilities to reshape buyers’ digital experiences - What questions a CMO should be asking their CTO to ensure they’re set up for success to engage prospects online