To kick off the day, we’re bringing everyone into the conversation. The role of the CMO has fundamentally changed. Building brands, launching campaigns, and telling compelling stories are no longer enough—in many organisations, they’re just the starting point. Today’s CMOs are expected to be growth leaders, revenue partners, and strategic operators, connecting marketing investment directly to real business outcomes. In this highly interactive opening session, we’ll invite you to share your perspective, challenges, and experiences as we explore together how CMOs are: Aligning more closely with finance, sales, and the wider C-suite Using data and customer insight to shape smarter decisions Demonstrating marketing’s impact on growth and long-term value Expect live discussion, audience input, and practical insights you can take with you throughout the day.

In this session, four unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Roundtable topics: - High Impact Storytelling: How do you measure performance? - Integrating AI without creating chaos, confusion, or skill gaps - Balancing long-term brand building with short-term revenue pressure - Rebuilding trust, influence, and cross-functional collaboration across the C-suite