14 April 2026 09:15 - 10:00
Panel | Marketing is the easy part: The new CMO reality
The role of the CMO has fundamentally changed. Building brands, launching campaigns, and telling compelling stories are no longer enough—and in many organizations, they’re the easiest part of the job. Today’s CMOs are expected to be growth leaders, revenue partners, and strategic operators who can connect marketing investment directly to business outcomes.
Panelists will explore how CMOs are:
- Aligning with finance, sales, and the broader C-suite
- Using data and customer insight to drive decision-making
- Proving marketing’s impact on growth and long-term value
14 April 2026 14:15 - 15:00
Interactive roundtable discussions
In this session, four unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader.
Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs.
Roundtable topics:
- Strengthening CMO–CFO alignment on budgets, ROI, and value creation
- Integrating AI without creating chaos, confusion, or skill gaps
- Balancing long-term brand building with short-term revenue pressure
- Rebuilding trust, influence, and cross-functional collaboration across the C-suite