Request to partner

Request your invite

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Janine
Gianfredi
Chief Marketing Officer
Transcarent
Janine is a people-first leader driven by curiosity and a passion for solving meaningful problems. She is known for building and scaling high-performing teams that push beyond expectations while finding joy in the work. Her career began at Google during the early shift to digital marketing, where she built creative industry partnerships and launched global programs highlighting the power of creative technology. She lead inventive marketing for initiatives including Google Glass, Verily, and the self-driving car. A call to public service brought Janine to the Obama Administration, where she led brand, culture, and communications for the United States Digital Service, a “startup in the White House” modernizing government services. She went on to serve as Global Head of Consumer Marketing at Instagram, leading award-winning campaigns focused on inclusion, safety, and community for over one billion users. After launching more than 30 startups at a venture studio and coaching founders across brand and growth, Janine is now Chief Marketing Officer at Transcarent, leading commercial traction and user engagement in a B2B2C model. A relentless advocate for women, she mentors and advises through Rutgers University and the Institute for Women’s Leadership—and remains deeply passionate about storytelling as a catalyst for connection and change.
Button
29 April 2025 16:00 - 16:30
Why emotion beats logic in customer loyalty
In an era of data abundance and rational decision-making frameworks, the most powerful driver of customer loyalty remains deeply human: emotion. In this fireside chat, we'll explore why emotional connection consistently outperforms logic in building lasting customer relationships—and what this means for today’s senior leaders. Drawing on real-world experience, they will discuss how trust, empathy, and storytelling influence buying behavior, brand affinity, and long-term value, often more than features, pricing, or performance claims. The conversation will challenge traditional, logic-led marketing and customer strategies, offering practical insights for executives looking to align brand, culture, and customer experience around emotional impact. Designed for C-suite and senior leaders, this session will leave audiences with a fresh perspective on loyalty, growth, and the role emotion plays in driving sustainable competitive advantage.