Marketing has entered a new era - one defined by shifting customer expectations, exploding data, digital-first engagement, and increased pressure to prove business impact. Traditional playbooks no longer work. Modernizing your marketing strategy isn’t about adding more tools or channels, it’s about fundamentally rethinking how marketing drives growth. Key takeaways: - How to connect customer insight directly to strategy and decision-making - Ways to align marketing efforts with revenue and broader business outcomes - How to build integrated, scalable programs across channels - A clear framework for evolving marketing strategy that is data-driven, customer-centric, and designed for measurable impact in a fast-changing market