In a world where conscious consumers demand more from brands, Intrepid Travel stands out as a leader by turning purpose into profit and becoming one of the world’s largest certified B-Corp companies. Join Barnes in this dynamic session as he explores actionable strategies for embedding environmental, social, and ethical values into your brand story to drive both meaningful impact and sustainable business growth. Key takeaways: - Learn how Intrepid Travel's shift to joining companies like Patagonia in becoming one of the world’s largest certified B-Corp companies, resonates with socially conscious consumers - Discover how Barnes led Intrepid Travel to embed sustainability at the core of its business model, proving that prioritizing communities, employees, and the planet can drive long-term success - Explore how to craft powerful brand narratives that go beyond greenwashing, using real-world examples of campaigns that inspire meaningful change and customer loyalty. - Uncover the three greatest lessons Barnes has taken away from the UN Marketing Think Tank so far - Learn how Barnes and Intrepid Travel engage customers as active participants in sustainability initiatives, transforming travelers into brand advocates who amplify the message of responsible travel.