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Manoj
Raisinghani
CEO (ex Hitachi)
Aozla
Manoj Raisinghani is a builder of products and a storyteller with over 20 years of experience as a tech executive. His career includes leadership roles at Hitachi, Citrix, and Hewlett Packard, as well as incubating multiple startups, including one he founded and was successfully acquired. Recently, Manoj founded Aozla, helping organizations develop go-to-market strategies, messaging, agentic-AI workflows, thought-leadership content, campaign design, layered tech stacks, and demand creation excellence. Manoj has held executive roles in strategy, product, and marketing, driving revenue growth and operational efficiency in GTM initiatives. His focus spans AI-first solutions, hybrid cloud adoption, app-data-infra security, and AI-driven transformation across industries. At Hitachi, Manoj developed and launched the EverFlex brand globally for the ‘as-a-Service’ portfolio, authored its narrative, and led its activation. He also led Hitachi’s global GTM operations, establishing the GTM Center of Excellence achieving significant cost savings, agility in delivery, and pipeline growth. A recognized business thought leader, Manoj is passionate about developing the next generation of GTM leaders by empowering innovation, accountability, and a sense of urgency among the teams. Manoj is a frequent speaker at industry events and throughout his career, he has received multiple awards for revenue growth, customer engagement, and margin improvement.
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29 April 2025 14:15 - 15:00
Building a trust-based CFO-CMO partnership: Securing financial buy-in for marketing success
In this interactive session, Erik, a seasoned CFO, will share valuable insights on how CMOs can foster a strong, trust-based relationship with their CFO counterparts to secure the budgets they need. Whether you're working with a large marketing budget or striving for increased investment, this session will offer practical advice on how to build that crucial relationship and align marketing's goals with financial priorities. Join us for an opportunity to ask your pressing questions as Erik provides actionable strategies for strengthening CFO-CMO collaboration. Key takeaways: -Understand the financial metrics and priorities CFOs prioritize when evaluating marketing spend - Learn how to communicate marketing’s ROI in terms that resonate with finance leaders - Discover strategies for building trust and credibility with your CFO to unlock deeper collaboration - Gain insight into what CFOs expect when approving a larger marketing budget - Take away practical tips for positioning marketing as a strategic driver of business growth