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Manoj
Raisinghani
VP, GTM Operations and Portfolio Solutions
Hitachi
A builder and storyteller, Manoj Raisinghani brings over 20 years of experience as a tech executive. His experience includes leadership roles at Hitachi, Citrix, and Hewlett Packard. Manoj’s focus spans cloud adoption, SaaS solutions, and digital transformation initiatives across industry verticals. As a modern marketer, he led the brand narrative and its activation. He successfully launched multiple products and services, increasing market share. At Hitachi, Manoj led Product and Solutions Marketing for the combined portfolio and was promoted to also lead global GTM Operations. He developed and introduced the EverFlex brand globally for the ‘as a Service’ portfolio. He created the GTM Center of Excellence with talent across diverse geos achieving significant yoy growth. He built a layered technology stack, designed and executed campaigns with faster lead routing flows and launched a new website experience. Manoj led the design and architecture of the analytics engine providing optics into costs, conversion and program-spend effectiveness vs budgets. He incubated Hitachi’s first B2B e-commerce platform to capture midmarket leads and share with partners. Manoj is a frequent speaker at industry events and a thought leader. His background includes a MS in Computer Engineering and a Harvard Business School Executive Program. With strong focus on results, Manoj received an award for outstanding achievement in growing revenue and customer engagement.
29 April 2025 11:15 - 12:00
Building a trust-based CFO-CMO partnership: Securing financial buy-in for marketing success
In this interactive session, Erik, a seasoned CFO, will share valuable insights on how CMOs can foster a strong, trust-based relationship with their CFO counterparts to secure the budgets they need. Whether you're working with a large marketing budget or striving for increased investment, this session will offer practical advice on how to build that crucial relationship and align marketing's goals with financial priorities. Join us for an opportunity to ask your pressing questions as Erik provides actionable strategies for strengthening CFO-CMO collaboration. Key takeaways: -Understand the financial metrics and priorities CFOs prioritize when evaluating marketing spend - Learn how to communicate marketing’s ROI in terms that resonate with finance leaders - Discover strategies for building trust and credibility with your CFO to unlock deeper collaboration - Gain insight into what CFOs expect when approving a larger marketing budget - Take away practical tips for positioning marketing as a strategic driver of business growth