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Nidhi
Daga
Senior Vice President, Marketing & Digital Experiences
JPMorganChase
Nidhi Daga (She/Her) is the Senior Vice President of Marketing for JPMorgan’s Commercial Banking Digital platform and Startup Banking. She is a strategic go-to-market executive passionate about Gen AI, Growth and Customer experiences. Nidhi has more than 15 years of experience in building software products, leading full-stack marketing, and driving business transformation. She has managed P&L for accounts ranging from $50MM to $1B while delivering double-digit revenue growth and optimizing margins. Nidhi is a 2x founder She has held leadership positions within Product Management and Marketing within multiple Fortune 500 companies, including Abbott and Omnicell. Nidhi serves as a board member for SaverLife, a nonprofit Fintech. Nidhi holds a Master’s degree in Business Administration from Penn State University and a Bachelor’s degree in Electrical Engineering from India. In her free time, Nidhi loves chasing adventure and currently working towards trekking Mt Everest. climbing her next bucket list item. She also loves to experiment with fusion food and travel with her family. She now resides in the San Francisco Bay Area with her husband and two highly curious boys!
29 April 2025 10:15 - 10:45
Panel | Crafting customer-centric experiences: Balancing Gen AI utilization with a human touch
This session explores how organizations can transform their Customer Experience (CX) strategies to drive loyalty, acquisition, and lifetime value. It delves into the balance between leveraging Gen AI technologies for efficiency and maintaining the essential human touch for authentic customer connections. Key takeaways: - How to adopt a "Digital First, Human Always" approach for CX innovation. - Strategies for integrating Gen AI to personalize interactions and scale engagement. - Best practices for deploying high-touch resources like sales and support for impactful moments. - Insights on aligning technology and empathy to foster long-term brand loyalty. - Practical steps to measure and optimize CX investments for maximum ROI.