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Nizzi
Karai Renaud
Chief Brand Officer
Zazzle
Nizzi Karai Renaud is a brand and marketing executive with a Master’s in Applied Positive Psychology, known for scaling iconic consumer businesses while keeping the work human, modern, and measurably effective. She is Chief Brand Officer at Zazzle, leading brand, growth, communications, PR, and policy at the intersection of commerce, technology, and human behavior. Prior to Zazzle, she held leadership roles at Etsy, Refinery29, and Atari, and has worked across tech, media, politics, and the nonprofit sector. This range gives her a rare view of how culture, trust, and incentives shape what people actually do. Nizzi brings a distinctive blend of commercial rigor and human-centered leadership. She is as comfortable with full-funnel performance and P&L realities as she is with the psychology of belonging, identity, and meaning that makes loyalty stick. Her work sits at the crossroads of brand strategy, marketplace trust, and ethical innovation, especially as AI changes how customers discover, decide, and relate to brands. She holds a Master’s in Applied Positive Psychology from the University of Pennsylvania, a Public Leadership Credential from Harvard Kennedy School, and a dual MA/BA in Integrated Marketing Communications from Emerson College.
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14 April 2026 16:00 - 16:30
Fireside Chat | Why emotion beats logic in customer loyalty
In an era of data abundance and rational decision-making frameworks, the most powerful driver of customer loyalty remains deeply human: emotion. In this fireside chat, we'll explore why emotional connection consistently outperforms logic in building lasting customer relationships—and what this means for today’s senior leaders. Drawing on real-world experience, they will discuss how trust, empathy, and storytelling influence buying behavior, brand affinity, and long-term value, often more than features, pricing, or performance claims. The conversation will challenge traditional, logic-led marketing and customer strategies, offering practical insights for executives looking to align brand, culture, and customer experience around emotional impact. Designed for C-suite and senior leaders, this session will leave audiences with a fresh perspective on loyalty, growth, and the role emotion plays in driving sustainable competitive advantage.