The role of the CMO has fundamentally changed. Building brands, launching campaigns, and telling compelling stories are no longer enough—and in many organizations, they’re the easiest part of the job. Today’s CMOs are expected to be growth leaders, revenue partners, and strategic operators who can connect marketing investment directly to business outcomes. Panelists will explore how CMOs are: - Aligning with finance, sales, and the broader C-suite - Using data and customer insight to drive decision-making - Proving marketing’s impact on growth and long-term value