For CMOs, proving the impact of marketing on business growth requires more than great campaigns, it requires fluency in the language of finance. This session explores how marketing leaders can bridge the gap between creative strategy and measurable business outcomes, demonstrating value in terms the C-suite understands. Drawing on real-world examples, Shikha will examine how to align marketing metrics with revenue, ROI, and long-term growth, while maintaining brand integrity and customer focus. Attendees will leave with practical frameworks for communicating impact, influencing budget decisions, and positioning marketing as a central driver of business performance. Key Takeaways - How to translate marketing performance into financial terms that resonate with the C-suite - Strategies for aligning marketing metrics with revenue growth, ROI, and shareholder value - Practical approaches for influencing budget decisions and elevating marketing’s strategic role - Balancing creativity and financial accountability to drive sustainable business impact