In today’s fast-paced and ever-changing business landscape, marketing teams are under more pressure than ever to deliver results. Whether due to organizational shifts, budget constraints, or the need to adapt to new technologies, building your marketing team is complex and is never finished. In this session, we’ll share key insights gained from working with thousands of companies on building marketing organizations that drive growth. Key takeaways: - Understand the right time to hire full time employees, freelance marketers, or agencies - Discover which resources to pursue given budget considerations - How team building typically evolves with success and company stage - Uncover strategies for building a flexible, collaborative team structure that can adapt to evolving business needs and various stages of growth - Explore real-world examples of brands that have successfully structured their marketing teams to drive growth