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Yiota
Avraam
Global CMO
Getaround
Yiota Avraam is a seasoned global marketing leader based in the San Francisco Bay Area, renowned for driving growth, innovation, and transformative change across industries. With a distinctive career spanning global tech giants, consumer packaged goods (CPG), and disruptive startups, Yiota has a proven track record of delivering impactful results. She has held pivotal roles at industry leaders such as Uber, eBay, Ancestry, Clorox, Mars, and Danone, mastering the "art and science" of marketing to craft winning strategies tailored to diverse cultural and geographical nuances. Yiota’s accomplishments include spearheading the growth of Cornershop, a LATAM/NA grocery delivery app acquired by Uber, and leading the democratization of genomics and genealogy in international markets at Ancestry. Her expertise in marketing strategy, P&L management, and building high-performing, globally distributed teams has made her a trusted leader in both established corporations and fast-paced startups. Yiota holds a Bachelor of Arts with Honors in Economics from Northwestern University and an MBA in Marketing & International Business from The University of Texas at Austin. A proud Mediterranean islander, Yiota enjoys exploring the world’s beaches in her free time, combining her love for travel with her roots. When not traveling, she dedicates her time to family, health, and wellness pursuits.
29 April 2025 15:45 - 16:30
Panel | The CMO's guide to mastering global and regional marketing dynamics
This session will explore how CMOs can effectively navigate the complexities of global and regional marketing to ensure success across both levels. We'll discuss how to find the right balance between centralized efficiencies and empowering regional teams with the autonomy to drive results. - Learn strategies for creating a marketing structure that fosters collaboration across global and regional teams - Understand the importance of balancing global best practices with the need for regional customization and ownership - Discover the impact of over-centralization and over-regionalization on team motivation and efficiency - Gain insights into how CMOs can lead teams to align global objectives while allowing for regional flexibility - Hear from experienced CMOs on how to manage cross-functional teams for maximum marketing impact across borders