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Event starts in:

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April 29, 2025

Crowne Plaza

4290 El Camino Real

Palo Alto

Interactive
workshops

Name: Workshops | CMO Summit | Silicon Valley
Start: 2025-04-29T07:00:00.000Z
End: 2025-04-29T07:00:00.000Z
Location: Crowne Plaza Palo Alto

These exclusive sessions are available only to ticket holders and will be packed with valuable insights and fun, hands-on learning.

Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens on Friday, March 28.

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Full agenda

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An overview of

our workshops

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Team building frameworks to maximize growth

10:45 - 11:30

Explore strategies for building growth-driven marketing teams with key insights, real-world examples, and expert advice on hiring, resource allocation, and adapting to each stage of success.

Tyler Elliston, Founder, Right Side Up

Team building frameworks to maximize growth

10:45 - 11:30

Explore strategies for building growth-driven marketing teams with key insights, real-world examples, and expert advice on hiring, resource allocation, and adapting to each stage of success.

Tyler Elliston, Founder, Right Side Up

How to start and scale a 1:1 ABM program

14:00 - 15:00

Learn how AI is revolutionizing 1:1 ABM, enabling personalized, scalable outreach across hundreds of accounts while maintaining alignment with sales and optimizing campaigns for maximum impact.

Elaine Zelby, Co-founder & CRO, Tofu

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10:45 - 11:30, 29 April 2025

Duration:

45 mins

Interactive workshop | Team building frameworks to maximize growth

In today’s fast-paced and ever-changing business landscape, marketing teams are under more pressure than ever to deliver results. Whether due to organizational shifts, budget constraints, or the need to adapt to new technologies, building your marketing team is complex and is never finished. In this session, we’ll share key insights gained from working with thousands of companies on building marketing organizations that drive growth. Key takeaways: - Understand the right time to hire full time employees, freelance marketers, or agencies - Discover which resources to pursue given budget considerations - How team building typically evolves with success and company stage - Uncover strategies for building a flexible, collaborative team structure that can adapt to evolving business needs and various stages of growth - Explore real-world examples of brands that have successfully structured their marketing teams to drive growth

Tyler Elliston, Right Side Up

14:00 - 15:00, 29 April 2025

Duration:

60 mins

Interactive workshop | How to start and scale a 1:1 ABM program

1:1 ABM has long been seen as the gold standard for targeting strategic accounts but also the hardest to execute at scale. In this workshop, we’ll explore how AI is shifting that equation, making it possible to deliver personalized, account-specific experiences across dozens or even hundreds of accounts without overwhelming your team. Whether you’re just getting started or looking to scale an existing ABM motion, join us to trade playbooks, share real examples, and talk through what’s working in this new AI-powered era of ABM. Key discussion points: - Why now? How AI is changing what’s possible with 1:1 ABM - Getting started: Selecting target accounts and personalizing outreach with AI assistance - Collaboration with sales: Using AI to align on messaging, timing, and follow-up - Content and campaign orchestration: Automating tailored assets across the funnel - Tools and workflows: What tech stack supports scalable 1:1 ABM - Real examples: What a high-performing AI-powered 1:1 ABM campaign looks like - Avoiding the “spray and pray” trap: Ensuring relevance even when scaling - What’s next: Evolving your ABM strategy as AI capabilities grow

Elaine Zelby, Tofu

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