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March 18 & 19, 2027
New York

Your 2026
agenda

Discover our agenda built around one question: What does marketing look like when AI runs the engine?

And the best part? Full access to co-located events across our sister communities, all under one roof.

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What's on
Main stage
Exhibition & networking
March 18
March 19
March 18
March 18
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Opening remarks
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09:15
Main stage
Everybody's using AI, almost nobody's winning with it
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09:45
Main stage
How to measure the ROI everyone says you can't measure
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10:15
Main stage
The boring reason AI isn't scaling
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Panel - Big bets on AI: speaker edition
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12:00
Main stage
Interactive session - Big bets on AI: your edition
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12:45
Exhibition & networking
Lunch break
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13:45
Main stage
Write for the machine, you win the human
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14:15
Main stage
Going from an intention economy to a trust economy
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14:45
Main stage
AI-first team design: what your next role actually looks like
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Generalist, specialist, or T-shaped: picking a winner in 2027
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16:15
Main stage
The AI-fueled burnout conversation nobody's having
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16:45
Main stage
How to achieve hyper-personalization at scale
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17:15
Main stage
Closing remarks
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17:20
Exhibition & networking
Happy hour
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March 19
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Opening remarks
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09:15
Main stage
Your attribution model is a comfortable lie
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09:45
Main stage
Your reel gets the views, but your webinar gets the trust
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10:15
Main stage
Interactive session - Family Fortune: AI for Marketers edition
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11:00
Exhibition & networking
Coffee break
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11:30
Main stage
AI as your content counterpart, not your replacement
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12:00
Main stage
The campaign is obsolete, and nobody's launching anything anymore
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
Your CMO thinks AI is working. Your team knows better
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14:00
Main stage
Where the smart money's actually going on performance marketing
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14:30
Exhibition & networking
Networking break
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14:55
Main stage
Closing remarks
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