Aneri Shah is a marketing executive with 10+ years of experience at global tech companies such as Facebook, WhatsApp, Microsoft, and high-growth startups. She currently leads marketing for the B2B business at Ethos, a Series D fintech. She previously drove the launch of the WhatsApp Business Platform, the app's first monetized product. Aneri advises startups on go-to-market strategy with Scale Venture Partners, and runs a career coaching practice. A Berkeley graduate with dual degrees in Business and Economics, she is a committed volunteer in education initiatives, including literacy coaching and prison tutoring. Born and raised in Hong Kong, Aneri brings a global lens to her work and finds inspiration through travel and cultural exploration.