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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

Your 2026
agenda

Discover our agenda built around one question: What does marketing look like when AI runs the engine?

And the best part? Full access to co-located events across our sister communities, all under one roof.

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What's on
Main stage
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Stop adding AI to your marketing. Start building marketing on AI.
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09:45
Main stage
From campaigns to autonomous GTM systems
Tyler Suss, Vice President, AI GTM, IBM
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10:15
Main stage
The AI marketing myths that are costing teams time, budget and credibility
Ashley Faus, Head of Lifecyle Marketing, Portfolio, Atlassian
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Live build: How to build an AI workflow that tracks your competitors so you don't have to
Tye Davis, Senior Technical Marketing Manager, Competitive, Noma Security
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12:00
Main stage
How to get your brand to show up in a zero-click future
Bhawna Sharma, Global Partnership Marketing Leader, PayPal
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
Panel - Real talk: What's actually working in AI marketing and what isn't
Calanthia Mei Fuchs, GTM Advisor, Dyna AI
Eva Nazarewicz, Senior Director of Marketing, Owned Media, LinkedIn
Jeff Goldberg, Marketing Lead, Apple Originals, Apple
Stephanie Lapow, Senior Director, Global Integrated Marketing Strategy - Customer Base, Workday
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14:15
Main stage
Roundtable discussions - Bring your best AI hot takes
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15:00
Exhibition & networking
Coffee break
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15:30
Main stage
Live Build: The Claude features your marketing team isn't using but should be
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16:15
Main stage
Stop automating the parts that matter.
Delijeh Snyder, Vice President of Growth Marketing, Deepwatch
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16:45
Main stage
Closing remarks
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17:15
Exhibition & networking
Happy hour
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September 10
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Main stage
Opening remarks
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09:15
Main stage
The measurement gap: Why 91% of marketers use AI but only 6% can prove the ROI
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09:45
Main stage
The new marketing funnel: when AI orchestrates every stage
Marie Ross, Senior Director, Global Integrated Marketing & Content, PayPal
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10:15
Main stage
Fireside chat - Every touchpoint is trackable now. Your event strategy has no excuse.
Ghazwan Almoazen, Director, Global Experiential Marketing Demand, DocuSign
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Live Build: Building a workflow that turns customer feedback into campaign intelligence
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12:00
Main stage
Human signal, machine scale - The case for community-led AI marketing
Markiesha Patrice, Head of Startup Platform & Community, Nebius
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
Fireside chat - The growth expectations are AI-at-scale The budget isn't.
Jimil Patel, Head of Technical Product Marketing, Intuit
Rahul Chhabria, Vice President of Marketing, Sentry
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14:15
Main stage
The vendor landscape is a mess: How are marketers making build vs buy decisions?
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14:45
Main stage
Closing remarks
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