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September 11, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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Explore the AI for Marketers Summit agenda below and use the filter toggles on each site to view sessions across different tracks.

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What's on
AI for Marketers Summit
Exhibition & networking
Customer Marketing Summit - Room Cypress A
Product Marketing Summit - Room Sequoia B
Workshops
September 10
September 11
September 10
September 10
September 11
08:30
Exhibition & networking
Welcome breakfast & registration
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09:00
AI for Marketers Summit
Chairperson opening remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
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09:15
AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, MBA, VP, Marketing, Fit For Work
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09:15
Customer Marketing Summit - Room Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
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09:15
Product Marketing Summit - Room Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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09:45
AI for Marketers Summit
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, Vice President, Product Marketing & Growth, Mozilla
Varun Kohli, Former Chief Marketing Officer, Cequence
Anand Patel, Sr. Director of Product Marketing, Goldcast
Neel Patel, Head of AI, Product Marketing, Asana
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09:45
Customer Marketing Summit - Room Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community - Mulesoft, Salesforce
Destin Jones, Director of Community, Jane
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
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09:45
Product Marketing Summit - Room Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
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09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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09:45
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Technical Product Marketing Leader
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10:15
Product Marketing Summit - Room Sequoia B
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Marketing, Microsoft
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10:30
AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Oura
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11:00
Exhibition & networking
Coffee break
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11:00
Customer Marketing Summit - Room Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
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11:15
Product Marketing Summit - Room Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Product Marketing, Google
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
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11:15
Workshops
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
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11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
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11:30
AI for Marketers Summit
Unmasking AI bias in marketing: How to segment and target responsibly
Ghazal Katyal, Marketing and Events Lead, Women in AI
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11:30
Customer Marketing Summit - Room Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
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12:00
AI for Marketers Summit
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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12:00
Customer Marketing Summit - Room Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
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12:00
Product Marketing Summit - Room Sequoia B
Influence & impact: Leveraging your personal brand in product marketing
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12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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12:45
Exhibition & networking
Lunch break
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13:30
Product Marketing Summit - Room Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
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13:45
AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, Vice President, Demand Gen Marketing, ServiceChannel
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13:45
Customer Marketing Summit - Room Cypress A
Advocacy in action: How to grow retention and usage through customer champions
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14:00
Product Marketing Summit - Room Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, Jane
Rocio Wellington, Director of Product Marketing, Uber
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14:15
AI for Marketers Summit
Interactive roundtable discussions
Christine Sotelo-Dag, Head of Product Marketing, Close
Laura Renfroe, Senior Marketing Lead, Antora Energy
Nishant Gupta, Principle Product Manager, LinkedIn
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14:15
Customer Marketing Summit - Room Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
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14:30
Product Marketing Summit - Room Sequoia B
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, Vice President of Product Marketing, JPMorganChase
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14:45
Customer Marketing Summit - Room Cypress A
Fueling growth from within: Demand generation through customer marketing
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15:00
AI for Marketers Summit
Winning the market: Harnessing AI for your GTM Engine
Sajag Chikarsal, GTM Leader, ex-Celona, Google, Zscaler, Celona
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15:45
AI for Marketers Summit
Closing remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
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16:00
Exhibition & networking
Happy hour
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