09 September 2026 15:30 - 16:00
Harnessing the Agentic Enterprise Marketing Model
As AI shifts from ad-hoc prompting to agentic execution, the real differentiator isn't the underlying LLMāitās the harness surrounding it. In this session, Anjleena Dewan breaks down the practical marketing operating model required to run AI at scale. This session outlines how to engineer an AI harness that balances innovation with strict grounding rules transforming random acts of AI into a repeatable growth engine.