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Ashley
Faus
Head of Lifecyle Marketing, Portfolio
Atlassian
Ashley has handled all aspects of marketing strategy and execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.
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09 September 2026 10:15 - 10:45
How Teams Win Findability in the Age of AI
AEO isn’t about optimizing individual pages, it’s about signal density and alignment. With the rise of AI for discovery, every expert quote, sponsored post, and ungated asset shapes how your brand surfaces. To win in AEO, marketing teams must evolve from channel silos to coordinated systems, extending human-first principles beyond the website into a shared findability strategy.