The way customers discover brands has fundamentally changed. AI-powered search engines, chatbots, and answer engines are replacing the traditional click and when a customer asks ChatGPT, Perplexity, or Google's AI Overview which payment platform to trust, which software to buy, or which brand to choose, they get an answer. Not ten links. An answer. For marketers, this is the most disruptive shift since Google. The brands that show up in that answer win. The ones that don't are invisible no matter how strong their SEO, no matter how big their ad spend. From understanding how AI engines decide which brands to cite, to building a content and ecosystem strategy that earns AI's trust, this session gives marketers a concrete framework for winning the new discovery game. Because the algorithm didn't just change. It changed the rules entirely. You'll learn: - Why traditional SEO and paid search are no longer enough and what GEO demands instead - How AI engines decide which brands to surface, recommend, and trust - Actionable takeaways on what marketers at scale-up and enterprise brands can do right now to stay in the AI answer - Why marketers are the most exposed to the zero-click shift and the most uniquely positioned to win it