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Christopher
Marin
Associate VP Digital Marketing
Inovalon
Christopher Marin is an accomplished digital marketing leader and Associate VP of Digital Marketing at Inovalon. With deep expertise in data-driven marketing strategies, he has a proven track record of leveraging AI to enhance digital marketing performance, optimize customer acquisition, and accelerate business growth.
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11 September 2025 11:45 - 12:30
How Inovalon gamified their messaging with AI to boost engagement and alignment
In this joint keynote, Christopher and Lanie from Inovalon share how they turned a traditionally static messaging process into a dynamic, gamified experience—powered by AI. Discover how their team used AI to streamline message development, encourage cross-functional participation, and drive greater consistency across go-to-market teams. From tools to tactics, they’ll walk you through the real-world process that helped unlock faster internal alignment and more impactful execution. Key takeaways: - How Inovalon used AI and gamification to transform their messaging process - Tools and techniques that drove engagement and improved cross-functional alignment - Lessons learned and actionable advice for building collaborative, scalable messaging frameworks