Felipe Tavares Chaves is a growth leader and hands-on AI builder focused on turning emerging technology into measurable business outcomes. Over the past 15+ years, he has built measurement systems, launched global growth programs, and created AI-powered workflows that help marketing and product teams move faster from strategy to shipped experiments. His work focuses on the practical side of enterprise AI: clear use cases, better measurement, faster experimentation, and avoiding AI theater. Fun fact: Felipe teaches non-technical teams how to build with AI and is usually testing a new workflow, prototype, or side project before it has a name.