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Laura
Renfroe
Marketing Lead
Antora Energy
Laura's a connector, storyteller, and environmentalist. Everything she does is fueled by data, customer empathy, and a growth mindset.
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10 September 2026 11:15 - 12:00
Live Build: Building a workflow that turns customer feedback into campaign intelligence
The best campaign intelligence your marketing team will ever have isn't sitting in a research report or a competitor audit. It's in your customer feedback - the reviews, the support tickets, the survey responses, the sales call transcripts. Most teams know it's there. Almost none have built the system to use it. This session builds that system live. In under 40 minutes, the speaker constructs an end-to-end AI workflow that ingests raw customer feedback from multiple sources, identifies the patterns, language and pain points that matter, and converts them into a structured campaign intelligence output - messaging angles, positioning opportunities, content ideas and the exact words your customers use that your copywriters should be stealing. Built from scratch, every decision narrated, every prompt visible.