Most marketers have tried AI for one-off tasks — a LinkedIn post here, a subject line there. This hands-on session steps one level back: identifying the repeatable processes in your role and turning Claude Code into the operating system that runs them, no engineering background required. Laura Renfroe, the solo full-time marketer at Antora Energy, shares how she built custom tools for everything from vetting conferences to reframing hard feedback in her own voice — then guides the room through installing Claude Code and building a first skill live.