Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Rahul
Chhabria
Vice President of Marketing
Sentry
With over five years of experience in growth, product marketing, and customer success, Rahul is passionate about building and scaling innovative products that solve real problems for developers and businesses. As the Head of Growth at Sentry, he leads the self-service businesses for Sentry and Codecov, two platforms that help developers monitor and improve their code quality and performance. He also serves as an Advisor at Orb, a startup that provides AI-powered insights and recommendations for software teams. In his current role at Sentry, Rahul is responsible for revenue growth, user acquisition, and market presence. He has refreshed Sentry's onboarding, trial experience, and installation methods, and patched product leaks to increase monthly paying customers from the hundreds to thousands. He has also built integrations between Codecov and Sentry, and introduced a new trial and self-serve motion that resulted in over 30% conversion from trial to paid for new Codecov users. In addition, Rahul has defined a new digital and lifecycle marketing strategy for Codecov, and built out 0 to 45-day customer engagement in-app and out-of-app. He leverages my skills in customer success, CRM, and mobile applications to deliver value to our users and drive retention and loyalty.
Button
09 September 2026 13:30 - 14:15
Fireside chat - The growth expectations are AI-scale. The budget isn't.
The promise of AI-powered marketing has reset what the board and the CFO believe is achievable. Targets are up. Timelines are shorter. The expectation of doing more with less has never been louder. But for most enterprise marketing teams, the budget didn't scale with the ambition - and the pressure to deliver is compounding fast. This panel brings together senior marketers navigating that tension in real time. The conversation will challenge a commonly held assumption: that the problem is resources. In most enterprise environments, the real constraint isn't budget. It's orchestration. Disconnected tools, siloed data, duplicated capability and AI investments that don't talk to each other are quietly consuming the budgets that should be driving growth. The teams closing the gap aren't spending more. They're connecting better. What you'll learn: - Why the AI budget problem in enterprise marketing is predominantly an orchestration problem — and how to diagnose where the waste and disconnection are actually occurring in your own stack - How leading enterprise teams are rationalising their AI investments, removing duplication and building connected systems that deliver more from existing spend - How to reframe the budget conversation with the CFO and board — shifting the narrative from cost and tooling to infrastructure, capability and compounding return