Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Sajag
Chikarsal
Vice President Marketing
Celona
Sajag Chikarsal is an award-winning marketing executive who has led marketing for iconic brands and helped shape new categories at high-growth startups including Google Cloud, Zscaler, and Celona. Renowned for building category-defining go-to-market strategies, Sajag is also an active AI practitioner—frequently sharing insights with executive communities. He views AI as a powerful enabler to challenge the status quo, ignite innovation, and reimagine how modern marketing delivers value at scale. Named a “CMO to Watch in 2025,” he brings a rare blend of strategic vision, executional rigor, and deep expertise in transforming enterprise marketing through AI.
Button
11 September 2025 14:15 - 15:00
Winning the market: Harnessing AI for competitive analysis
In today’s competitive landscape, staying ahead means understanding not just your own product but the entire market. In this keynote and demo, we’ll explore how AI can elevate competitive analysis by tracking competitor behavior, product positioning, pricing strategies, and market trends in real time. By leveraging AI’s analytical power, marketing teams can make faster, more informed decisions that shape market strategy and improve business outcomes. Key takeaways: - How AI can automate competitor monitoring for more accurate, real-time insights - Ways to integrate competitive analysis into your marketing strategy - How to use AI to uncover opportunities in pricing, positioning, and messaging - Real-life examples of how AI has shifted the competitive landscape for leading brands