In today’s competitive landscape, staying ahead means understanding not just your own product but the entire market. In this keynote/ workshop hybrid session, we’ll explore how AI can elevate competitive analysis by tracking competitor behavior, product positioning, pricing strategies, and market trends in real time. By leveraging AI’s analytical power, marketing teams can make faster, more informed decisions that shape market strategy and improve business outcomes. Key takeaways: - How AI can automate competitor monitoring for more accurate, real-time insights - Ways to integrate competitive analysis into your marketing strategy - How to use AI to uncover opportunities in pricing, positioning, and messaging - Real-life examples of how AI has shifted the competitive landscape for leading brands