10 September 2026 09:45 - 10:15
The Marketer You Didnāt Hire: How AI Tells Your Product Story, and What You Can Do About It
AI is doing more than helping customers find your product. Across chatbots, coding agents, and long-running AI workflows, it is becoming a powerful filter through which people discover, evaluate, and make decisions about what you offer. In many cases, AI is now telling your product story before your marketing or sales team gets the chance. Is it telling the story you want? Using public examples and recent trends, this session shows marketers how to spot where AI gets the story wrongāand strengthen the message, evidence, and content that shape what it tells customers about you.