Most marketing teams find out what their competitors are doing the same way their customers do - by accident. A forwarded email, a prospect mention on a call, a colleague who spotted an ad. By the time it reaches the team, the moment to respond has usually passed. This session exists to fix that permanently. This is a live, from-scratch build of an AI-powered competitive monitoring workflow - one that tracks competitor moves across every relevant signal source, triages what actually matters, generates a plain-language intelligence brief and triggers a marketing response before the team even has to ask. No third-party competitive intel platform required. Built on stage, in under 40 minutes, using AI as the operating engine throughout. What you'll learn: - How to build a competitive monitoring workflow that aggregates signals across websites, social, reviews, press and job postings - and uses AI to separate strategic shifts from background noise - How to set up an intelligence summary layer that converts raw competitor activity into a weekly brief with recommended actions, written for a marketing leadership audience - How to build the response trigger logic that connects a competitor move directly to a marketing action - so your team is responding in hours, not weeks