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Event starts in:
106

days :

7

: hours :

41

minutes

55

until the summit starts

August 21, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

Agenda

at a glance

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What's on
April 21
April 21
April 21
08:30
Networking & exhibition
Registration and networking breakfast
09:15
Main stage
Chairperson opening remarks
09:30
Main stage
Repositioning for impact: Lessons in modern rebranding
Rebeca Vargas, CMO, Girl Scouts of the USA
10:00
Main stage
Effectively leveraging AI to "Do more with less"
10:30
Main stage
Personal brand as a growth channel: Why CMOs should think like creators
Bonnie Habyan, CMO, X-Caliber
11:00
Networking & exhibition
Coffee break & networking
11:30
Main stage
From metrics to meaning: Executive alignment on marketing's impact
12:15
Main stage
Roundtables - CMO pulse: Priorities, pivots & possibilities
13:00
Networking & exhibition
Lunch break & networking
14:00
Main stage
Panel - What even is a CMO in 2025? “CMO” Is not a job—It’s a catch-all.
Jonathan Ronzio, CMO & Co-founder, Trainual
Allison Snow, Chief Marketing Officer, Streampoint Solutions
David Malloy, VP of Enterprise Marketing & Creative Technology, The Estée Lauder Companies Inc.
14:45
Main stage
Interactive session - Now hiring: Designing the CMO role of tomorrow
15:20
Networking & exhibition
Coffee break & networking
15:50
Main stage
Marketing in the age of trust, data, and purpose
Bruno Trimouille, Litera Microsystems
16:20
Main stage
From fandom to brand advocacy: Lessons from sports dynasties
16:50
Main stage
Chairperson closing remarks
17:00
Networking & exhibition
Happy hour hosted by Chief Marketing Officer Alliance
August 21, 2025
The Westin Copley Place
Boston

CMO Summit

Agenda
at a glance

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Testimonials
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Foster a culture of learning, optimization and high-performance to attract and retain top talent and demonstrate your impact and ROI with impactful KPIs.

Marketing team leadership

Product Marketing Manager

Leverage AI and automation to transform your marketing strategies, streamline operations, and deliver personalized, data-driven experiences that drive long-term business growth and brand loyalty.

Emerging technology

Product Marketing Manager

Foster strategic collaboration within the C-suite to align marketing OKRs with your business goals. Drive cross-functional initiatives that accelerate organizational growth through unified leadership.

Stakeholder engagement

Product Marketing Manager

Testimonials
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Foster a data-driven culture across your marketing function to focus on driving predictable, scaleable growth.

Data-driven culture

Product Marketing Manager

Streamline lead nurturing processes to improve conversion rates and accelerate sales cycles for greater profitability.

Funnel optimization

Product Marketing Manager

Build a world-class marketing org with a second-to-none tech stack to optimize efficiency and unlock transformational growth.

Strategies to scale

Product Marketing Manager

Secure your invite

for the summit

Request your invite to join this exclusive, invite-only gathering and take advantage of an unrivaled networking and learning opportunity:

- Connect with fellow C-suite marketing leaders to expand your influence and exchange bold strategies on brand building, navigating markets, and influencing at the highest level.

- Unlock critical insights into AI, automation, and the evolving role of the CMO driving the future of marketing leadership.

- Lead with purpose by mastering performance-driven measurement and trust-based growth strategies that drive scalable growth and position your brand for long-term success.

Boston
August 21, 2025

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