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August 20, 2026
The Westin Copley Place
10 Huntington Avenue
Boston

Agenda

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What's on
August 20
August 20
August 20
08:30
Networking & exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
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09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
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10:15
Main stage
The customer has changed. Has your insights strategy?
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10:45
Networking & exhibition
Coffee break & networking
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11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
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11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
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12:30
Networking & exhibition
Lunch break & networking
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13:30
Main stage
Panel - Breaking the silos that are costing you customers
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
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14:15
Main stage
Community marketing isn't a channel. It's a strategy.
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14:45
Main stage
The marketer who never sleeps: Building agentic workflows that work
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15:15
Networking & exhibition
Coffee break & networking
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15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
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16:15
Main stage
Inside the CEO's mind: what top leaders expect from their CMO
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16:45
Main stage
Chairperson closing remarks
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17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
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Secure your invite

for the summit

Request your invite to join this exclusive, invite-only gathering and take advantage of an unrivaled networking and learning opportunity:

- Connect with fellow C-suite marketing leaders to exchange bold strategies on brand building, scaling with AI, and expanding your influence at the highest level.

- Unlock critical insights into AI and automation so you can evolve your role as CMO to drive the future of marketing leadership.

- Lead with purpose by mastering performance-driven measurement and trust-based growth strategies that deliver scalable growth and long-term success.

Boston
August 21, 2025

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