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August 20, 2026
The Westin Copley Place
10 Huntington Avenue
Boston

Your 2026

agenda

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What's on
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
David Reich, CMO, IBM
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09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
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09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
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10:15
Main stage
When did you last actually understand your customers?
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10:45
Networking & exhibition
Coffee break & networking
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11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
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11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
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12:30
Networking & exhibition
Lunch break & networking
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13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Chris Willis, CMO, Outseer
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14:15
Main stage
Community marketing isn't a channel. It's a strategy.
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14:45
Main stage
The Human Edge: Driving 30% Predictable Growth as AI Floods the Funnel.
Tanya Little, Chief Growth Officer, Vitality
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15:15
Networking & exhibition
Coffee break & networking
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15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
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16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
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16:45
Main stage
Chairperson closing remarks
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17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
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Secure your invite

for the summit

Request your invite to join an exclusive gathering of C-suite marketing leaders where the real conversations happen.

- Connect with peers who are navigating the same pressures like board scrutiny, shrinking budgets, and building teams that perform in the AI era.

- Cut through the noise on retention, personalization, and AI adoption with sessions built for senior leaders, not generalist audiences.

- Leave with the perspectives, provocations, and peer network to lead with conviction in a market that isn't slowing down.

Boston
August 20, 2026

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