The martech landscape now lists over 14,000 solutions - and the average marketing team is using more of them than ever. But tool count and marketing performance have never been further apart. CMOs are sitting on sprawling stacks that were built through years of point-solution purchases, departmental shadow IT, and vendor lock-in - and most can't tell you with confidence which tools are actually moving the needle on retention and revenue. This session cuts through the noise. Not a vendor pitch, not a framework for adding more - a frank conversation about how to take back control of your stack, prove what's working, and build the lean, integrated infrastructure that modern retention-first marketing actually requires. What you'll learn: - How to run a retention-first audit of your current stack and identify which tools are genuinely contributing to customer lifetime value versus quietly burning budget - The consolidation playbook leading CMOs are using to reduce complexity, eliminate redundancy, and make a stronger case for the investments that actually matter - How to navigate the AI tool explosion without making expensive mistakes - and what good looks like when it comes to integrating AI into an already complex stack