Welcome to CMO Summit Boston 2026. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.

A chance to reflect on the day's learnings before the event wraps up.

The pressure to do more with less has never been greater and the traditional marketing org chart wasn't designed for the speed, personalization, or AI integration that modern marketing demands. The way you structure your team is now a competitive advantage, or a competitive liability. From siloed departments to agile pods, and now the rise of AI agents handling entire workflows autonomously, CMOs are facing a fundamental question: what does the optimal marketing team actually look like in 2026, and how do you get there without breaking what already works? What you'll learn: - The key differences between traditional, pod-based, and AI-augmented team structures, and the signals that tell you which is right for your organisation - How leading marketing teams are integrating AI agents into their workflows without losing creativity, accountability, or strategic direction - A practical framework for auditing your current structure and making the case internally for change