Every marketing team is being asked to do more with less; fewer resources, smaller teams, tighter budgets. And yet, expectations for personalization, speed, volume, and revenue impact keep rising. In this session, we’ll cut through the hype and focus on how B2B marketing leaders can practically and strategically deploy AI to increase output, scale personalization, and drive results without adding headcount or burning out your team. From campaign creation to content workflows to ABM, we’ll explore what “doing more with less” actually looks like in a high-performing, AI-augmented marketing org. Key takeaways: - Where AI delivers the most value today in B2B marketing — and where it doesn’t - How to structure your team and workflows to get compounding efficiency from AI - Real-world examples of how AI is helping teams scale campaigns, content, and personalization - How to maintain quality and brand integrity while increasing speed and volume - A framework for prioritizing AI initiatives that align with business impact - What “AI-native” marketing looks like and how to start evolving in that direction