Most organisations will tell you they're customer centric. Few actually are. When marketing is chasing acquisition, product is focused on roadmaps, and customer success is firefighting churn, the customer falls through the gaps. In today's environment, that disconnect has a direct and measurable impact on revenue. This panel brings together three CMOs and the operations leader who sees the churn signal before anyone else does, for an honest conversation about what it takes to align a go to market engine around the same customer outcomes, the same data, and the same definition of success. Expect specifics on where alignment actually breaks, what it costs, and what changes when leaders stop treating it as a communication problem. What you'll learn Where the most damaging misalignments between marketing, product and customer success occur, and the early signals that tell you it's already happening in your organisation How leading organisations build the shared metrics and customer data frameworks that keep every function rowing in the same direction, and why the obvious metric is often the wrong one What genuine cross functional alignment looks like in practice, including the leadership behaviours and trade offs that make or break it