In today’s data-driven world, CMOs are expected not just to deliver campaigns—but to prove impact. This cross-functional panel brings together executive leaders from marketing, finance, and the C-suite to explore how companies can better align around shared business goals. From navigating budget scrutiny to articulating the long-term value of brand investment, we’ll dive into the evolving relationship between the CMO, CFO, and CEO. Expect candid insights on what metrics really matter, how to make marketing more central to business strategy, and how to build trust across functions when the pressure to perform is high.