As the Vice President of Marketing Operations at Temenos, Bala Desikamani oversees marketing strategy, operations, technology, and analytics. With over twenty-five years of marketing experience in the technology industry, Bala has a proven track record of transforming Go-To-Market models by incorporating technology and data-driven insights to enhance the customer's buying journey. His keen focus on mapping the buyer's journey and eliminating friction points has significantly improved funnel velocity and revenue lifecycle efficiency. Bala is a 'Pragmatic optimist' regarding AI adoption for customer experience, constantly seeking innovative, iterative ways to integrate AI for sustainable & transformative outcomes. His leadership exemplifies a blend of strategic vision and practical implementation, making him a transformative expert in modern marketing operations.