21 August 2025 15:50 - 16:20
Marketing in the age of trust, data, and purpose
In today’s fast-paced, data-driven world, brands are constantly challenged to maintain their relevance while meeting the growing demand for transparency and social responsibility. This session explores how companies can balance purpose-driven marketing strategies with actionable data to build trust with increasingly discerning consumers.
We’ll discuss how to create a brand narrative that resonates, the role of authenticity in marketing, and how data can be used to drive meaningful impact without compromising values.